Sam Fender

Sam Fender is a storyteller with a mission. The indie singer-songwriter from North Shields, in the north of England, is the voice of his generation. His songs tackle current issues, from fake news and sexual harassment to privacy. Inspired by artists such as Bruce Springsteen, he writes songs that sound both vulnerable and explosive. His talent did not go unnoticed. In 2018, he was named on the BBC's Sound of 2018 list. A year later, he received the Critics' Choice Award at the BRIT Awards. With the albums 'Hypersonic Missiles' (2019) and 'Seventeen Going Under' (2021), he broke through to a wide audience for good. In 2025, he released his number one selling, critically acclaimed third album ‘People Watching’. The album won the 2025 Mercury Prize, with Sam also picking up a BRIT Award in 2025, two BRIT Awards, and an Ivor Award for Songwriter of the Year, since its release. The single “Rein Me In”, a collaboration with Olivia Dean, became a massive hit. In 2026, the song took on a life of its own, culminating in a record breaking 23 non-consecutive weeks at number one, becoming the longest running number one single in British history, taking the Brit Award for Song of the Year. In 2027, Sam Fender will tour Europe and the United Kingdom once again, with concerts in some of the UK’s and Ireland’s largest stadiums, and a stop at the Festivalpark in Werchter.