Red Bull Energy Zone gives The Hive Central Park wings

Starting this summer, The Hive Central Park will receive a major upgrade. The familiar meeting place at The Hive becomes the home of the Red Bull Energy Zone: a new hotspot where atmosphere and energy come together. The collaboration was announced today in true Red Bull style, with a spectacular jump by skydiver Amy Chmelecki. For the next five years, the Red Bull Energy Zone will be located in Central Park at The Hive.

What does this mean for you? An extra boost of energy, new activities and an enhanced experience. Think street dance battles and Red Bull Dance Your Style workshops, parties around the iconic Red Bull Defender, and exciting sports challenges. Central Park is shifting into a higher gear.

The Red Bull Energy Zone adds a whole new dimension to your festival experience at The Hive. It will be a place where campers come together, where energy comes to life and, above all, where everyone can truly be themselves. Because Red Bull gives you wings.

Central Park remains the beating heart of The Hive. Here you’ll find Café De Welkom, along with bars and food stands. And of course, we will still host the best parties. You’ll also be able to experience the 2026 FIFA World Cup here. The full program will be announced in mid-June.