Yungblud is the hero of Generation Z: those born between 1997 and 2012. He is the twisted alter ego of Dominic Harrison, a British lad in his twenties who likes to start fires. He does so with a concoction of hip-hop, punk and ska that takes in the flow of Eminem, the rebel rock of The Clash and the fun of Madness. In next to no time, this rebellious young man has earned the title of most energetic global star. No one else works as hard to connect with his audience. YUNGBLUD is only happy when his entire audience is jumping. He has some mighty weapons to hand in the likes of ‘Loner’, ‘11 Minutes’ (with Halsey), ‘I Think I’m Okay’ (with Machine Gun Kelly) and ‘Lowlife’. These are the protest songs of today’s wayward youth.