Sam Fender has never written a love song. The 27-year-old singer-songwriter from Newcastle doesn't have time for romance, or so he says. He spends all his time making music, wanting to speak for his much-maligned generation, the millennials. Fender broaches serious issues like depression, fake news and privacy, but sugars the pill with humour and danceable rhythms. Ben Howard's manager happens to see Fender play in a pub and is instantly won over. Debut single ‘Play God’ (2017) is recorded in his parents’ garden shed and mastered by Barny Barnicott of Arctic Monkeys fame. An endless stream of gigs helps him to build a huge fan base, and it pays off. ‘Hypersonic Missiles’ (2019) and ‘Seventeen Going Under’ (2021) enter the UK charts at number 1. The millennials have their spokesman.