Baby Queen

Arabella Latham was prepared to do anything to make it in show business. She moved from South Africa to London at the age of 18 and started networking frantically. Latham found a job with Rough Trade Records, the best record shop in the city, and worked as a server at the Brit Awards. Her mission was a success. She signed a decent contract to record as Baby Queen. Unfortunately, due to the pandemic, this high point in her life took place over Zoom. Her grungy songs about online dating, internet addiction and mental fatigue were a hit with Generation Z (those born between 1997 and 2012). They are satirical, funny and painfully honest. She calls it anti-pop. Or pop music for people who hate pop music. “The melody and structure are very pop but I shake it up with the lyrics and concepts.”